Perry Apothecary is (in my estimation) an adorable all natural and organic essential oil shop that needed a brand to voice its lovely personality. These homegrown essentials are delicately handcrafted in Denver, Colorado and sold at local markets as well as online. While collaborating with the owner, we decided that it was important to create an identity that felt delicate yet approachable; detailed yet bold; feminine yet relatable. We wanted the consumers to feel like they have purchased not only a wonderful, quality product — but also one that they’re excited to own and display — as well as continue to buy. And so, these pretty little homegrown essentials came to be — almost as if they grew themselves.
Role: Art Director + Designer