The ALS Association Wisconsin Chapter exists simply because a disease as devastating as ALS requires a localized level of care and resources. In an effort to increase attendance and drum up excitement, I created an event guide that functions similarly to a passport. The books itself includes copy regarding each event paired with whimsical illustrations of the town in which the event takes place. At the very end of your book, you'll find a map that showcases all the events together, showing off Wisconsin and all the ALS events it has to offer. Incredibly customized and detailed, this passport challenges you to make it to as many events as possible so you can get that passport stamped! Inspired by an old fashioned field guide, this book is meant to be kept and cherished, for as long as time allows.
Role: Art Director + Designer + Illustrator