Not your traditional “brand book” — Harley needed a piece that, more than anything else, exuded the spirit of the brand. We needed to reignite the flame that once burned so brightly — but for all the people, not just a few. As we remember what we stand for, that is — more than building machines, the timeless pursuit of adventure. Freedom for the soul. What does that look like? Quite simply, it’s a celebration of the ride. It is at once classic yet current; refined yet rebellious. It’s beautifully oversized imagery printed on classic newsprint. It’s bold typography with no-nonsense messaging. It is quite simply, Harley-Davidson.
Photographers: Drew Martin, Josh Kurpius, Ben Christensen, Adri Law, Kalen Thorien, Dane Deaner
Role: Art Director + Designer