After a quick hop, skip and a jump over to the wonderful land of Milwaukee, I was given the opportunity to work on some *new* Lakefront Brewery beer labels. Touting “an Honest Day’s Beer” as their mantra, not only does Lakefront have baller-a$$ beer, they also this amazing foundation built on love and quality and history. To create labels for a brand that has been beloved since 1987 was an honor. Lakefront has a respect that’s been hard-earned. Below, you’ll find a plethora of designs meant to evoke the brand’s “vibe” with an irreverent twist — and the possible directions they may or may not have gone in for each beer.
Role: Art Director + Illustrator