Oh so much fun, an apparel collaboration between Champion and Harley-Davidson—doesn't get much better than that for my millennial fan-girl brain.
We got two iconic brands that are synonymous with unrivaled passion, whether it be the motorcycling kind or the sport kind. Together, they evoke a powerful sense of American tradition and community, resonating deeply with fans of both brands.
We celebrate the ones who feel it the most, the ones that resonate profoundly with the union of these two storied American brands. We meet them where they truly come alive: Friday night, under the lights. Motorcycles roaring, football soaring. We’re presenting two parallel narratives: a Friday night at the flat track and a Friday night at the football game. These experiences unfold side by side, evoking the same range of emotions and a shared sense of time and place.
Photographers: Aaron Brimhall & Buddy Wilinski
Role: Art Director & Designer