It’s the holiday (Harley) season, so whoop dee-doo and hickory dock! A Harley Tradition deepens our commitment to community by bringing enthusiasts together through shared Harley-Davidson traditions and rituals that become relatable on a global scale. We feature real, recognizable Harley enthusiasts and their friends and families — all enjoying their Harley-specific traditions. It was truly a joy to meet the people that gave this campaign legs; the people that love Harley so much it hurts.
Below you’ll see how this campaign came to life, both from a conceptual perspective as well as from a more practical, product-focused perspective.
Photographers: Jon Humphries & Buddy Wilinski
Role: Art Director + Designer