The Harley-Davidson product detail pages exist to ultimately empower the user to make a motorcycle purchase.
I was tasked with redesigning the Harley-Davidson product detail pages for the 2024 motorcycle lineup in order to increase product awareness. We balance information with enticement, presenting both an emotional and engaging experience that appeals and provides benefit to motorcycle novices and experts alike. Using a bit of CGI, a bit of studio imagery and the perfect amount of digestible language, we created a detailed product story that provides an in depth look at the Nightster and Nightster Special.
Role: Art Director + Designer