Good Green is a movement bringing cannabis, responsible consumers, and change-making organizations together to create real, sustained progress. The organization supports nonprofits that are doing GOOD work in marginalized communities.
I had the opportunity to work on brand identity and packaging exploration for Good Green. Keeping the above mission statement in mind, I iterated on an idea to provide two variations as well as symbolic gestures to represent the brand. So please — feel good, do good — by perusing through.
Role: Designer