As part of the in-house Harley-Davidson marketing team, I periodically conceptualize and execute on campaigns that are released into the public via our dealer networks. Below you’ll find two separate campaigns: the first driven by the idea of an “ode to the ride.” The three image sequence tells a story in an almost film-like manner, showcasing “snapshots” of a ride that stays with you. The second is driven by Personal Coach Finder, a program developed to connect prospective riders with personal coaches to help build the skills and confidence needed to get out and find freedom on the open road.
Role: Art Director + Designer